IAB Tech Lab AAMP Agent Registry reaches 10 entries in two weeks, with Amazon among registrants. The framework enables AI agents to autonomously buy and sell advertising at scale.
L'Oreal produces 50,000 AI images and 500+ videos monthly using Google Imagen 3 and Gemini. A 30% production boost - but they refuse to generate images of people.
Criteo integrates with OpenAI advertising pilot inside ChatGPT. Early data shows higher conversion rates from LLM-referred traffic.
Paid CTR drops from 19.7% to 6.34% on queries with AI Overviews. What marketers need to do as AI search disrupts traditional ads.
MediaScience Creative Twin creates indistinguishable AI ad replicas for element-by-element testing. 812 respondents could not tell the difference.
Perplexity Computer feature made 224 campaign micro-tweaks across an 8M ad spend, claiming to replace 225K per year in marketing tools.
Meta introduced 47 new advertising policy rules in March 2026 while accelerating fully automated AI ad campaigns.
Perplexity Computer feature made 224 campaign micro-tweaks across an 8M ad spend, claiming to replace 225K per year in marketing tools.
OpenAI abandoned native checkout in ChatGPT, shifting to retailer app handoffs. What this pivot means for e-commerce marketers.